It is no secret that turning your dream business into a reality costs you a lot of money, time, and resources. However, your role doesn’t end here. Launching a business is one thing, but taking it to the next level of success is another. With the continuous development of technologies and changes in business trends, it is becoming challenging for businesses to survive and thrive in the highly competitive business world.
However, the good news is that you can market your business to a larger audience globally and make more revenue with the power of technology. Unfortunately, the same is the case for your competitors. That is where an effective digital marketing strategy comes in handy.
Today, every business, irrespective of its size or type, is investing in digital marketing techniques to reach the maximum audience, build credibility, and earn more revenue. But, keep in mind; all your digital marketing strategies will fall by the wayside if you aren’t utilizing the right tools. These tools are the perfect solution to take the workload off your employees’ shoulders and increase productivity.
However, digital marketing tools are only valuable to your business if you understand your customer base and business objectives.
There are hundreds and thousands of digital marketing companies worldwide. So how do you choose the right software for your business? You can compare the pricing, features, and much more of various tools from Digital Supermarket and select the ones that best suit your business. The below article can give you a rundown of five must-have digital marketing tools that can save your time and achieve more success:
- UNBOUNCE
A good landing page can increase the effectiveness of your marketing campaign tenfold. For this reason, make sure to include Unbounce in your digital marketing toolkit. Even if you do not know how to code, Unbounce lets you create a customized high converting landing page. The tool offers more than 100 landing page templates for businesses to choose from depending on their campaigns. You can customize the templates using the drop and drag editor.
In addition, with the Smart Feature of Unbounce, you can conduct A/B testing and learn which of your landing pages converts better. One of the best things about using Unbounce is that the tool enables the AMP feature for your landing page.
- MAILCHIMP
It is safe to say that email marketing isn’t dead yet. Moreover, with more than 4 billion email users worldwide, you must use this marketing strategy to grow your business. You can collect emails from the relevant customer base by requesting them to subscribe to your mailing list. Then, it would help if you had an effective tool that enables you to capture and manage your emails. That is where MailChimp comes into play. The email marketing tool is free for small businesses with 2000 subscribers.
However, if you have more than 2000 subscribers, you need to move to the paid plan of this tool. The best feature of this powerful tool is smart recommendation features. The feature gives you valuable insight into your audience, allowing you to optimize your marketing campaigns. You can also integrate this tool with WordPress, Google, SalesForce, and other social networks.
- CANVA
Do you wish to design your social media graphic but don’t have time? Or worse, you don’t know how to use designing tools from scratch. No worries, you can use Canva. Canva is an effective design tool that allows users to create eye-catching designs necessary for their marketing in just a few minutes.
The tool also allows you to share your work quickly on social media with just a few clicks. Canva is a user-friendly tool with thousands of visually appealing templates. In addition, there are plenty of fonts, shapes, icons, and images available that you can apply to customize your design. Thus, with Canva, you can design posters, flyers, infographics, ebooks cover, business cards, and much more.
- HOOTSUITE
It is no secret that social media presence plays an integral part in every business in today’s age. Therefore, use the best social media tool – Hootsuite, to remain competitive in the market. The easy-to-use platform allows its users to create and manage their social media channels. For example, you can schedule your social media posts ahead of time with the help of this tool. Or you can create your post in real-time.
Furthermore, you can respond to comments or mentions from a single tool dashboard. Hootsuite offers the users a 30-day free trial, after which you need to subscribe to the paid version. In addition, the tools make it easy for you to manage up to 30 social media profiles depending on your subscription plan. Lastly, you can analyze your social media performance across all the platforms using this tool.
- GOOGLE ANALYTICS
Your toolkit for digital marketing is incomplete without Google Analytics. At first, you might feel like the tool is advanced and hard to use. But, if you learn how to use this tool, you can enjoy several analytics benefits. One great advantage of this tool is it is free.
With the help of Google Analytics, you can monitor every action taken by the visitor on your website. In this way, you can determine how many visitors are on your website, what actions they take, or how long they stay. As a result, you can learn how your page is performing and enhance your marketing strategy.
You can also integrate this tool with other Google tools and apps to make the most of the data.
SUMMING UP
Let’s face it; no business, how large or small, can overlook the importance of digital marketing in the modern technological era. Digital marketing tools help companies reach the target audience globally, earn more revenue, and monitor their marketing strategies. These digital marketing tools also help companies get their jobs done quickly and on a low budget.
Moreover, in the highly competitive business world, every business needs to leverage different marketing tools to gain a competitive edge. However, keep in mind that these are not the only tools you can use to boost your marketing strategy. There are many marketing tools you can choose from depending on your marketing objectives.
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