Steph

In order to discover a few new marketing techniques will can increase your business’ sales and profit, simply continue reading.

6 Business marketing tips that are well worth trying out:

1. Reuse information from your previous marketing campaigns

As an example, you may want to reuse information from one of your business’ blog pieces to create a marketing video. Or you may want to reuse well shot images of your business’ products and services which you’ve posted on your website, to create new social media posts for your business’ various social media accounts on Twitter, Facebook and Instagram.

2. Use competitions to attract attention

An easy way to attract attention to your business’ social media accounts is to use simple competitions, to encourage individuals to follow your accounts or to make purchases on your business’ website.

As an example, you may may want to run a competition which offers individuals the chance to win a new product which is due to be released in the coming weeks or you may want to offer your customers the chance to win the back the value of their last purchase with your business. You may even stipulate that entrants must follow your business’ social media pages or sign up to an email subscription list.

As most individuals have a tendency to be tempted to win something for nothing, you should have no trouble attracting plenty of entries. You may even be interested in offering double entries for individuals who share your original social media post on their own social media account.

3. Try to win an online business award to post on your social media pages and website

If you manage to win an online business award in your industry, you may may be able to advertize your award on your social media accounts and your website. If winning an established business award seems a little far fetched for your business, you may want to start up your own business awards for businesses in your city or area.

As a bonus, if you start your own business awards, you may form valuable industry contacts with other businesses in your industry who aren’t in direct competition with your business and offer different services or products to your business.

4. Carefully use guerrilla marketing techniques

If you haven’t heard of the term guerrilla marketing, it involves using street advertising to market your business’ online presences. As an example, you may want to use chalk to write your business’ social media handles on the pavement outside your real life store. Or you may want to put up give out business cards that have your business’ website and social media links, printed on them.

5. Create a monthly or weekly newsletter

One way to keep your customers well informed of new products and services as well as sales is to create a monthly or weekly newsletter, which you can encourage your customers and followers to sign up to.

6. Make sure that your emails and newsletters offer valuable content

If your emails and newsletters offer valuable content, individuals will be far less likely to unsubscribe from your business’ marketing emails.

Hopefully you’ve discovered at least one new marketing technique which you believe can increase your business’ sales and profits.

In order to take control of your business’ finances, it’s a great idea to work on budgeting for your business’ future.

7 Business budgeting tips:

1. Overestimate your business’ operating costs

One of the worst mistakes which you can make, when it comes to creating a realistic, workable budget for your business is to underestimate your business’ operating costs. Remember that it’s always a better idea to slightly overestimate your costs than to underestimate your business’ costs and to run out of funds to run each area of your business effectively.

2. Make sure that your business has an emergency fund available

It’s well worth ensuring that your business has a healthy emergency fund, which is kept seperate from your business’ day to day accounts. Having an emergency fund available, may come in handy if any unexpected costs arise or if you want to upgrade your business and to take your business to the next level.

3. Make sure that you’re not getting overcharged by your current supplier

Even if your business has a long term supplier, who you’re used to dealing with, it’s always a smart idea to get quotes from other suppliers who may be able to provide your business with the same quality product as your current supplier for a much lower price.

4. Try and predict how your sales numbers may change in the next 12 months

One way to create an accurate budget is to try and predict how your sales numbers may change over the next 12 months. As an example, when you look at your business’ sales statistics for the last 12 months you may notice that your sales increase in the months that lead up to Christmas or that you sell more products or services during a particular season such as summer.

5. Save a set percentage of your profit

It’s well worth deciding on a set percentage of your profit, which you’ll save in your business’ emergency fund, each year. If your profits are particularly healthy one year, you may also want to increase the amount of money which you save for a rainy day or to take your business to the next level.

6. Make sure to work on paying off your business loans

Your end goal should be to have zero debt. As you know it’s also wise to pay off your loans as quickly as possible, in order to avoid paying high levels of interest on your business loans. So it’s a great idea to invest a fair amount of your business’ profits in to getting on top of your business debt.

7. Make sure to review your business’ budget on a monthly basis

instead of setting a year long budget and not looking at your budget for 12 months, it’s a wise idea to review your business’ budget on a month to month basis. As you may have to tweak your budget, multiple times over a calendar year.

So if you’re a business owner who is looking to budget for the financial future of your business, it’s a great idea to implement many of the budgeting tips listed above!